Luxury celebrations

Some car manufacturers market their luxury models using the same marque as the rest of their models. Other manufacturers market their luxury models separately under a different marque, for example Lexus (launched by Toyota in 1989)[5] and Bentley (purchased by Volkswagen in 1998). Occasionally, a luxury car is initially sold under a mainstream marque and is later re-branded under a specific luxury marque (for example the Hyundai Genesis / Genesis G80).source:wikipedia